Privacy Policy
Last updated 12 August 2026
This policy tells you what we collect when you visit eovalle.com, why we collect it, who we share it with, and how you can control it. It covers cookies, email, and the Meta (Facebook and Instagram) tools we use.
If anything here is unclear, or you want a copy of what we hold about you, email us and we will answer.
Who we are
This website is run by E.O. Valle (“we,” “us,” “our”). We are an author. Our books include The Good Soil, Seeds of Discipleship, and That’s Not What the Bible Says.
Under data protection law we are the data controller for the information collected through eovalle.com. That means we decide what is collected and why.
This policy covers eovalle.com and our Facebook and Instagram pages. It does not cover other websites we link to, such as Amazon. Those sites have their own policies.
What we collect
We collect two kinds of information: what you give us, and what is collected automatically when you visit.
What you give us
- Name and email — when you join our mailing list, ask for a free chapter or e-book, or write to us.
- Reviews — the name, comments, and any photo you send us. If you submit a review, you are agreeing that we can show it publicly.
- Reader program details — what you enter when you sign up for an advance reader copy (ARC) or a similar program.
- Emails — what you write to us, including questions about events and speaking.
What is collected automatically
- Device details — your IP address, browser, operating system, and screen size.
- How you use the site — pages you view, links you click, how long you stay, the site you came from, and the search or ad that brought you here.
- Link codes — referral and affiliate codes added to links, for example from a Facebook ad or a partner. We store these so the right source gets credit.
- Cookies and similar tools — see Cookies below.
We do not collect payment details. You buy books on Amazon or another store. That store handles your card number, billing address, and order. None of it passes through our site. We also do not collect health data, biometric data, or your exact location.
How we use it
| What we do | Why | Legal basis (UK/EU) |
|---|---|---|
| Run the website and send the books and downloads you ask for | To give you what you asked for | Performance of a contract |
| Send newsletters and news about new books | To keep readers informed | Consent. You can withdraw it at any time |
| Answer your emails and event questions | To reply to you | Legitimate interests |
| Count visits and see which pages readers use | To improve the site | Consent or legitimate interests |
| Show and measure ads on Meta and other platforms | To reach readers who may like the books | Consent |
| Credit the right affiliate or campaign for a referral | To pay partners correctly | Legitimate interests |
| Spot spam, abuse, and fraud | To keep the site safe | Legitimate interests |
| Keep tax and accounting records | The law requires it | Legal obligation |
We do not sell your personal information. We do not rent or trade our mailing list. We do not use computers to make decisions about you that have a legal or similar effect.
Cookies
Cookies are small files your browser stores. We also use similar tools, such as pixels, scripts, and local storage. There are three kinds. You control the second and third in Your choices below.
| Kind | What it does | Examples | Your control |
|---|---|---|---|
| Necessary | Keeps you signed in, remembers your privacy choice, and blocks abuse. The site will not work without these. | Session ID, consent setting, security tokens | Always on |
| Analytics | Counts visits, so we can see which pages people read and where they came from. | Visit counts, page views | Always on |
| Marketing | Lets us show ads and check whether they worked. | Meta Pixel, affiliate tags | Always on |
Analytics and marketing tools do not load until you allow them. You can change your choice at any time. We save your choice on your device, so you may need to set it again in another browser, or after you clear your browsing data.
You can also block or delete cookies in your browser settings. Most browsers can send a “Do Not Track” or Global Privacy Control signal. If your browser sends one, we treat it as a no to analytics and marketing.
Meta (Facebook and Instagram)
We advertise and talk to readers on Facebook and Instagram. Both are owned by Meta. This section explains what that means for your information. Meta’s Business Tools Terms require us to tell you this.
The Meta Pixel
If you allow it, we load the Meta Pixel. It is a small piece of code that tells Meta Platforms, Inc. about some of the things you do on this site. It can send:
- The page you visited and the page you came from.
- Actions such as opening a book page, clicking a buy link, or subscribing.
- Your IP address, your browser type, and Meta cookies (
_fbp,_fbc).
We use this to see whether our ads reach the right readers, and to find more people with similar interests. If we ever give Meta an email address to match against its users, we scramble it first using hashing, which cannot be undone. Meta deletes anything that does not match.
The Meta Pixel is off by default. It loads only after you turn on Marketing in the panel below. If you turn Marketing off, we stop it and delete its cookies straight away. If you never turn it on, Meta gets nothing from this site.
We share responsibility with Meta
When the pixel collects and sends data, we and Meta are joint controllers. That means we share responsibility. Our job is to tell you what happens and to ask your permission. Meta’s job is to handle the data properly after that, and to answer requests about its own use of it. Meta explains its side in the Meta Privacy Policy. You can control what Meta does with your activity from other websites in Meta Accounts Center, under Off-Facebook Activity.
Our pages and links
- The Facebook and Instagram links on this site are normal links. When you click one you go to Meta, where Meta’s rules apply and Meta may set cookies.
- If you follow, like, comment on, or message our pages, Meta handles that and gives us general statistics called Page Insights. We can see your public profile and anything you send us. We cannot see anything private in your Meta account.
- We never post as you, and we never ask for your Facebook password.
Facebook Login
If we offer a “Continue with Facebook” button, we only get the details you approve on Meta’s screen. That is usually your name, profile picture, and email address. We use them to set up and recognize your account, and nothing else. You can remove our access at any time in Facebook under Settings, then Apps and Websites. You can also ask us to delete the account, using the address in Contact us.
Who we share it with
We share personal information only in the situations below, and only as much as is needed.
| Who | Why | What they get |
|---|---|---|
| Meta Platforms, Inc. | Ads and measurement, if you allow it | Pixel events, IP address, cookies, scrambled identifiers |
| Our email provider | Sending and managing the newsletter | Name, email, opens and clicks |
| Our web host | Running and protecting the site | IP address, server logs |
| Amazon Associates | Crediting referrals from our book links | Referral tag, click |
| Lawyers and accountants | Legal, accounting, and tax advice | Only what is needed |
| Government or courts | When the law requires it, or to protect people from harm | Only what is required |
| A buyer of the business | If the business or its assets are sold | Covered by this policy |
The companies we use must follow our written instructions. They cannot use your information for their own purposes. We do not sell your personal information. In the last twelve months we have not sold it or shared it for cross-context behavioral advertising, apart from the advertising cookies described above, which you control.
Your choices
Necessary, Analytics, and Marketing cookies are always on for this site. See other ways to control your information below.
Cookie choices
These are always on. We do not offer a switch to turn them off here — use the options below instead.
Other ways to control your information
- Unsubscribe — every newsletter has an unsubscribe link at the bottom. We act on it right away.
- Meta ad settings — change how Meta uses your activity in Meta Ad Preferences.
- Industry opt-out tools — the DAA and NAI let you opt out of several advertisers at once.
- Browser settings — you can block cookies, browse privately, or turn on Global Privacy Control. We follow that signal.
Your rights
Your rights depend on where you live. We give all of them to every visitor, whether or not the law requires it.
- See your data — ask for a copy of what we hold about you.
- Fix it — ask us to correct anything wrong or incomplete.
- Delete it — ask us to erase your information, unless we have to keep it.
- Take it with you — get your data in a file you can reuse elsewhere.
- Object or pause — tell us to stop using your data where we rely on legitimate interests, or to pause while we sort out a disagreement.
- Change your mind — withdraw consent at any time. This does not undo what we did before you withdrew it.
- Opt out of sale, sharing, or targeted ads — use the Marketing switch above. That switch is our official opt-out.
- No penalty — we will not give you a worse service, or charge you more, for using these rights.
To use a right, email us (see Contact us). We will check who you are, usually by writing to the email address we have on file. We reply within 30 days. If a request is complicated we may take up to 45 days more, and we will tell you if that happens. Someone else can make a request for you if they show written proof that you asked them to.
If you live in the UK or EEA and think we have handled your data badly, you can complain to your national data protection authority. Please tell us first if you can, so we have a chance to fix it.
How long we keep it
We keep information only as long as we need it.
- Newsletter subscribers — until you unsubscribe. We then keep a small record of your email so we do not add you again by mistake.
- Emails — up to 24 months after we last write to each other.
- Reviews — until you ask us to remove them.
- Server and security logs — about 12 months.
- Analytics and campaign data — up to 26 months, as totals.
- Tax and legal records — as long as the law says.
At the end of these periods we delete the data, or we strip out anything that could identify you.
How we protect it
- Encryption — the whole site uses HTTPS. If you arrive on an insecure link, we send you to the secure version.
- Tracking is off by default — analytics and advertising scripts do not load at all until you allow them.
- Limited access — only approved people can reach our admin systems, and they use strong, unique passwords.
- Less data — we ask for the least we can, and we never handle card details.
- Address protection — email addresses on this site are hidden from spam robots.
- Supplier checks — our providers sign written data protection terms.
No website can promise perfect security. Sending and storing data always carries some risk. If a breach affects your information and could put you at risk, we will tell you and the regulator quickly, within the time the law allows.
Children
This site is for adults. We do not knowingly collect information from children under 13, or under 16 where local law sets that age. We do not aim ads at children. If you think a child has given us information, contact us and we will delete it.
Visitors outside the US
We are based in the United States. Our providers, including Meta, may handle your data in the United States and in other countries. Those countries may not protect data the way yours does.
When we move personal data out of the UK or EEA, we use approved protections. These are usually the European Commission’s Standard Contractual Clauses, with the UK Addendum where it applies, or a country the authorities have judged safe. Ask us and we will tell you which one we use.
Changes to this policy
We may update this policy when our practices, our tools, or the law change. The date at the top shows the current version. If a change affects your rights in an important way, such as a new kind of data sharing, we will say so clearly on the site. Where the law requires it, we will ask your permission again before the change applies to you. Ask us if you want to see an older version.
Contact us
Please email us with any question, request, or complaint:
Please write “Privacy Request” in the subject line. That helps it reach the right person. If you would rather write by post, ask us and we will give you a postal address.